How video has revolutionised the recruitment industry

The pandemic forced companies to seek alternative ways to interview candidates - the industry quickly saw the introduction of video interviewing. 

Let's look at the benefits of video interviewing to your recruitment and why so many still favour this.

How video has revolutionised the recruitment industry Feature

How video has revolutionised the recruitment industry

The Covid-19 pandemic forced a digital revolution within recruitment, with face-to-face interviews no longer a viable option. Companies needed to act fast to find an alternative way to recruit candidates – cue the rise of video interviews.


Video software like Zoom, Microsoft Teams, and Google Meets, gave hiring managers the ability to continue recruiting throughout the pandemic. Now 18 months later and with many companies returning to the office, even on a part-time basis, it looks like video interviews continues to be the favoured option when it comes to conducting interviews.


Job Description Library found that pre-pandemic 79% of employers conducted their first stage interviews either by phone or in-person compared to 86% of employers favouring video interviews in Jan 2021 – that is quite the switch!


Although interviewing via video was originally a necessity, the benefits of implementing technology into recruitment are now crystal clear! 


The number one benefit is that video interviews have significantly reduced the time to hire. When you factor in the time that you'll have saved between each interview, booking meeting rooms, and communicating with everyone involved in the decision process, you can complete more interviews for each position in less time. With the potential for conducting more interviews, you are not only increasing your talent pool, but you can also attract a more diverse range of candidates.


Candidates who would have turned down an interview because they couldn’t arrange a day off work or didn’t show up because they got caught in traffic on a motorway are now able to make the interview and who knows maybe they are the candidate you’ve been searching for!


Another benefit of video interviews is the ability to record interviews (with candidates’ knowledge). You can have multiple hiring managers review the interviews and potentially streamline further stages if they have found and agreed on someone, they believe is a perfect fit for the role or only progress strong candidates to the next round of interviews. With the ability to replay and review interviews, you can minimize the need to find interview times that suit everyone involved in that stage, allowing them to free up time and recruit more efficiently and effectively.


One way video interviews are becoming increasingly popular especially if you have a large volume of candidates to screen. Although you are not talking directly to candidates you can set questions for them to answer – it’s a good way to get a feel for who they are and how they respond. 


One way video interviews allow you and your hiring managers to shortlist candidates beyond the words on their application, you can see body language, how they answer the questions and how they present themselves. You can get a good idea of who you wish to invite to the next stage from these short interviews. For the initial screening, it will save you time arranging interviews, booking rooms, and checking the availability of hiring managers.


You can decide if you want to give candidates a practice run to iron out any bugs and give them time to be used to speaking to a camera, not everyone is confident in front of the camera. Besides the answers given other things to look for in these interviews include whether they are dressed for an interview, are filming in front of a plain background or is there clutter in the background and are looking directly at the camera or looking around the room and fidgeting. 


One way video interview software is becoming increasingly popular in recruitment as it helps reduce the time to hire as you will only be moving quality candidates forward to the next stage of the process.


Recent research by LinkedIn has shown that 80% of professionals in the UK believe that virtual recruitment is here to stay in a post-Covid-19 world, and this is certainly the case with many major companies who have adopted video interviews permanently into their recruitment strategy. Let’s take a look at two companies that have seen the benefits of video interviewing;


- Ocado has stated that 90% of their hiring managers want to continue with video interviews post-pandemic, with 94% of their candidates giving the experience they received a 4- or 5-star rating. 


- Recruitment managers at P&O Ferries have spent 62% less time on the interview and assessment process since transitioning to video interviews.


These are just two of many companies that have seen the efficiencies that video interviews have brought to their companies. 


If you decide that video interviewing has a place within your recruitment, then it is worth remembering these handy hints that will benefit both you and your candidates. 


- Make sure that your equipment is working, test your camera, microphone, and software ahead of time and make sure you have the right video software installed – you don’t want to be logging into Zoom as someone else is logging into Microsoft Teams! 


- Find a quiet location and mute all notifications, you don’t want to be distracted from the constant emails, instant messages or any other pings that may come in as you are partaking in an interview.


- Give your candidates clear expectations and guidance on how the interview will proceed – remember not everyone has used the video software or been through a video interview so, they may be apprehensive.


- Check for any requirements from the candidates or any other attendees e.g., check to see if anyone has hearing impairments.


- Finally, be understanding of any potential disruptions – after working from home for the past 18 months, I’m sure you've seen your fair share of pets and children wandering into the interview or the postman ringing the doorbell! No matter how much a candidate can prepare others in their household, you can’t predict the unexpected!


With companies returning to the office and life returning to normal, it’s clear that video interviews are here to stay and will be an integral part of the recruitment process. 


Reach can help you integrate video into your interview process with our recruitment technology. Our efficient and user-friendly system can integrate with leading video software and help streamline your recruitment process while delivering a high-level candidate experience!


To speak to the team about implementing Reach into your business, give our team a call today on 01527 574408 or email [email protected] and we can arrange a demo to showcase how Reach can help you.


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